Welcome

Start with the Command Center — it's your real-time overview. The signal feed shows social posts, news articles, and safety alerts from across all platforms. Use the filters to focus on specific platforms, sentiments, or categories. The brand sentiment gauge shows your overall score, and the suburb heatmap reveals which areas are trending positively or negatively.

The Brand Monitor tracks mention volume, share of voice against competitors, and sentiment breakdown over time. Use it weekly to spot trends — a dip in sentiment often precedes a rise in churn. The health score combines multiple factors so you can track improvement at a glance.

Use Site Intel to drill down into individual properties. Select a site from the dropdown to see its specific signals, ratings trends, and suburb-level sentiment. Compare properties to find which sites need attention and which are performing well.

Market Pulse and Bonds Intel provide the macro context — rental trends, bond lodgements, tenancy durations, and vacancy indicators. Catchment Migration shows population flows and renter demographics from ABS Census data. Together they answer "what's happening in our markets?"

The Content Engine turns real social signals into content concepts and production briefs. Select a site and pillar, and the system generates ideas backed by actual data. Download briefs as PDFs and manage production assets in the Content Studio media library.

The Campaign Recommender, Meta Ads, and Google Ads modules turn intelligence into action. Budget sliders let you dynamically allocate spend across platforms and channels. Campaign strategies are generated from real market signals — not guesswork. Adjust the GPR slider and watch budgets recalculate instantly.